The Swachh Bharat Abhiyan represents a watershed moment in India’s sanitation narrative. With an ambitious goal to eliminate open defecation, the campaign leveraged the power of mass media, celebrity endorsements, and community involvement to shift public perceptions. Through television ads, social media campaigns, and grassroots outreach, the message was clear and compelling: cleanliness is not just a personal responsibility, but a collective duty. The impact has been profound, with millions of toilets constructed across the country and a marked decrease in open defecation.

Bangladesh, too, has harnessed the power of public awareness to drive sanitation improvements. The country’s "Total Sanitation Campaign" employs similar strategies, using everything from village meetings to school programs to spread the word about hygiene practices. By fostering a culture of cleanliness and leveraging the influence of local leaders, these campaigns have made significant inroads in rural and urban areas alike.